Albert C. Gerrard worked at Pioneer (Meat) Market in Riverside, California.
A.C. Gerrard and younger brother Hugh open “Triangle” market in Pomona with their life savings of $300.
A.C. moves to Orange County from Pomona.
A.C. purchases a Santa Ana market. Managed by Hugh, A.C.'s younger brother.
A.C. Gerrard’s small Meat Market at 265 W. Second Street in Pomona was renamed “Triangle Grocerteria.”
A.C. relocates Triangle Grocerteria to a larger store one block westward. Their slogans are: “Wait on yourself. No clerk” and “We stretch your dollar until the eagle screams.” Products were put in alphabetical order to avoid confusion. Hence, the name Alpha Beta.
In Pomona, a second Alpha Beta store opens; the fourth Alpha Beta in Southern California.
By 1923, there were twelve Alpha Beta grocery stores in Southern California.
Rapidly expanding Alpha Beta had twenty four stores by 1928.
Alpha Beta Incorporates. A. C. Gerrard is President and on the Board of Directors. Later that same year, A.C. Gerrard resigns from Alpha Beta, and his brother, Hugh, becomes president.
A.C. Gerrard purchases a few small grocery stores in Pomona, Avalon, San Bernardino, and Redlands (305 Orange Street).
The Gerrard’s Redlands store is relocated to 333 Orange Street on a lease. A.C. Gerrard and his sons sell off all remaining Alpha Beta stock. In the early to mid 1930’s Paul Gerrard worked at the family’s business in the Produce Department while he attended Redlands High School.
A.C. Gerrard passes away.
Paul Gerrard, now out of the U.S. Army, assumes managerial duties of the Redlands store, and unsuccessfully runs for Redlands City Council.
Paul purchases the building and land at 333 Orange Street, which includes a hotel on the second floor.
The Redlands store undergoes a complete remodel using empty hotel rooms for warehousing of products and utilizing conveyor belts to move heavy cases of merchandise.
Paul purchased land on the corner of Cypress Avenue and Center Street for the construction of a new store.
The new Redlands Gerrard’s at 705 W. Cypress Avenue has its grand opening.
Gerrard's at Cypress and Center is expanded another 5,000 sq. feet and indoor fountain.
Paul purchased four acres for an East Redlands store, but the construction is put on hold.
Paul builds the East Redlands location. Paul's children, Jim and Gail, each manage a store. Paul continues to oversee operations
Tom Reingrover and Gene Thorpe purchase Gerrard’s Market.Read more Feb 14
Paul Gerrard passes away at the age of 86.Read more Feb 18
Gene Thorpe passes away at the age of 59.Feb 26